Learn some inventive ways to integrate Facebook into your social media marketing strategy.

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.

	HubSpot The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content Drive customer engagement and generate more leads Results: 71% sales increase from Facebook 15% increase in ROI from Facebook 39% increase in traffic coming from Facebook Read the case study
	Corcoran Group Real Estate The New York real estate brokerage wanted to use the global reach of Facebook to increase engagement with potential homebuyers, local New Yorkers, and the real estate industry at large, as well as strengthen its online brand presence to: Create a community where people could start a conversation and discuss the question, “What does it feel like to live in New York?” Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities Results: 2x visitors now come from Facebook compared with its other advertising platforms No. 2 in organic search results for Corcoran’s Facebook Page, second only to the brokerage’s own website 6x higher reach for posts on days when ads are running 10x more Page views of its Facebook Page when ads are running Read the case study
	Canvas People The canvas print maker wanted to drive brand recognition and establish a presence on Facebook to: Increase fan engagement to build a dedicated Facebook community Drive Facebook fans to purchase directly fromCanvasPeople.com Results: 3,959 individual transactions as a result of the Facebook campaign 180,000 people liked the Canvas People Facebook Page 1.5x return on investment on Facebook advertising 10x page engagement increase based on the “People Talking About This” metric Read the case study
	Luxury Link The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to: Offer a way for people to share luxury travel experiences and new featured destinations Continue to grow revenue by offering relevant deals to its community Results: 100% increase in sales for travel packages coming from Facebook 30% increase in site visits month over month from Facebook 90% of the Facebook community who purchased travel packages were new Luxury Link customers Read the case study

7 Facebook Marketing Case Studies | Pamorama | Social Media Marketing Blog.