The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify:

1. Identify your reputations – monitor names brand names, company names, product names and variations.
2. Quantify your audience – who has a stake in your online reputation?
3. Understand your goals – how are you going to measure the whether your reputation is improving?
4. Specify your needs – what tools do you require and what sources do you need to monitor?
5. How will you monitor? – what processes are in place to be alerted and respond to issues?
6. Who will monitor the conversations? – who are you entrusting with managing and responding to online reputation issues?