Note: This is the fourth article in the “Breakaway Brokerage” series. Read part 1, part 2 and part 3.

The content opportunity in real estate has been obvious for a decade. A well-executed content strategy helps you get found on search engines, engages site visitors, lends authority to your brand, and differentiates you from your competitors.

But in 2013, it’s time to get even more specific about content. We’re no longer talking about slapping together a WordPress blog, filling it with pretty charts, market data, listings, a few posts here and there about local events and sending it off in a tiny URL over Facebook and Twitter.